BoygeniusTV | Commercials, Branded Content & Televison Production

Director Showcase: Ed Schumacher

Boy Genius comedy director Ed Schumacher showcases the newest compilation of television commercials featuring two spots from the award winning Mercury Insurance campaign and a new viral hit for Jamba Juice. Schumacher’s work is fun and visually interesting. He likes to find interesting and new ways to tell a story …

“From Russia with Love” Schumacher returns from Moscow with Tele2 Campaign

Ed Schumacher just returned from almost a month in Moscow filming three new commercials for one of Russia’s fastest growing cell phone brand Tele2. The spots further a campaign and characters that Tele2 have used in the past and introduces some new characters…. The one showcased features Boldy who simply …

Episode One: Taco

Boy Genius helps Vermont reach teen smokers from the inside out. Directed by award-winning comedy director Ed Schumacher, two 30-second executions take aim at teen smoking with a unique message and his signature comedic flourish. (Picture: Frankie DeMarco, Ed Schumacher and Andrew King in …

Vintage spot of the month

This is where we take out an old commercial, dust it off and show it to you. This one is one we did for the Charlotte Hornets a few years back when Shaq used to play for the Lakers and couldn’t make a freethrow. This is directed by Ed Schumacher …

BoyGenius Shakes Up Wireless for POCKET CELLULAR (Venice, California)

BoyGenius takes aim at big cellular companies in an inaugural set of TV commercials for start-up Pocket Communications, headquartered in San Antonio, Texas. The spots, featuring a mischievous chimp, poke fun at the stoic, big bureaucracy of national cell phone companies and their hidden fees and small-print contracts. Pocket offers …

Mercury Crashes through with a new branding campaign by director Ed Schumacher

Mercury pulls out all the stops. Check out the first commercials for Mercury Insurance by BoyGenius.TV

“Unbelievable” a sneak peek into the ladies room advert for Bacardi’s Cyclone

DavidandGoliath and director Ed Schumacher answer the age old question in this viral commercial launched by the new Bacardi liquor Cyclone. The spot features two women at a club excusing themselves to go to the bathroom. We follow the girls and find the reason why.

Mercury Insurance television campaign hopes to prove Mercury Insurance is run by aliens.

Mercury Insurance’s new campaign directed by Ed Schumacher doesn’t take itself too seriously. It features a man DB Selwick, who is convinced that the reason Mercury Insurance can price it’s insurance so low is that it’s actually run by aliens from the planet Mercury. “We had to put certain key …

BoyGenius and Big Spaceship combine forces to launch alien attack on Mercury Insurance.

BoyGenius and Big Spaceship launch Mercurytheory.com (Venice, California) Boy Genius helped Big Spaceship concept and shoot some of the key scenes for the new Mercurytheory.com website featuring the same character DB Selwick that Boy Genius helped develop for the Mercury Insurance TV Campaign. We had a lot that we wanted to do and …